LinkedIn Influence · Portcast
Company-level ad influence on CRM pipeline — matched by domain (Fibbler-style)
Period: 3 Jan – 2 Jul 2026 (180d)
Pipeline: Sales Pipeline (NB, CS, Partner Combined)
LinkedIn Ads + HubSpot + Clay
Influenced pipeline/revenue follow Fibbler's rule (touchpoint before the deal was created / closed). Air-cover = open deals whose company LinkedIn started advertising to after the deal already existed — nurture, not sourcing.
Attribution
Insights
Warm accounts
| Company | Eng. level | Paid impr. | Paid eng. | Paid clicks | CTR | Org. | Influence | |
|---|
Top companies by impressions shown (183 resolved of 1,526 reached — full set in the downloadable report). Click View activity for the per-campaign split and month-by-month exposure vs deal date. Organic data needs the LinkedIn organic API (not in this connector).
| Company | Eng. | Paid impr. | Paid clicks | CRM contacts | Last contacted | Lifecycle | Prospect |
|---|
Engaged companies with no deal in the Sales Pipeline. Net-new (cold) = few CRM contacts and no recent outreach — the real prospecting shortlist. Active in sales = already being worked. New/Rising trend flags need a prior-period pull (next iteration).